Sancal gave our team a thoughtful and concise brief asking for something quite particular. The melding of Karim Rashid's brand and Sancal's was done carefully and deliberately.
The idea was casual comfort, "Float" has a high back to rest your head with spacious proportions and an inviting visual design language from 360 degrees.
Karim added his own sketch to the Float family which was a taller version that acted as a room divider with hooks and asymmetric cushions.
Designed at: Karim Rashid Inc.