When designing architectural components the aesthetics cannot be polarizing, they must be something that will compliment a multitude of interiors. At the same time, it's great to think of a design language that can be translated into complimentary products to be specified for projects.
"Hitch" aims to drive sales in the product category for the brand with its simple fabrication, effortless/intuitive form and durability.
Client - Mockett
Designed at: Chris Granneberg Studio