Revitalsh had a need for an exhibition stand to meet their updated and elegant branding as it is the first touch-point for many to experience Revitalash products and needed to reflect their positioning and POV.
Besides fitting the Revitalash brand, the modular exhibition stand needed to fit 20’x20’, 20’x10’ and 10’x10’ dimensions and be reconfigurable to fit the needs of unique exhibitions.
When creating a modular environment that is assembled and disassembled multiple times a year many considerations need to be taken into account including: ergonomics, storage, transportation, weight, internal storage, meeting spaces, assembly/disassembly, durability and refurbishing.
Keeping in line with the brand the inspiration was from the elegant Steel Frame collection for Herman Miller designed by George Nelson with it’s “L” profile frame. To add functionality there are reconfigurable light boxes which attach to the frame creating areas for branding and artwork while keeping the environment open and inviting to visitors.
For visual excitement and as a focal point in the booth a desk was created with a flowing facade evoking healthy eyelashes and brows. We added a video wall behind and above the desk for dynamic content to catch visitors eyes and it is flanked by 2 lit storage areas to showcase products.
As a visual contrast to the frame and brand colors, specified are Le Corbusier LC3 sofas which welcome visitors to rest and learn more about the Revitalash brand and products.
Client - Revitalash
Designed at - Chris Granneberg Studio