Project completed in 2015 for Doritos at the PepsiCo Design Center, launched 2020.
Had the pleasure to work with the Global team at PepsiCo on the new Doritos STAX packaging. The project was driven by the Global R&D team who approached the design center to assist and I managed the structural design component.
Our teams goal was first to design the form of the chip itself, from where the 2D curve would bend, the radius of the curve and the top triangular profile and size for optimal snacking.
We also wanted to optimize the palletization while focusing on how the canisters would be merchandised.
Client: Doritos
Designed at: PepsiCo Design Center