Alessi "Hellraiser"

An exercise in aesthetics, I worked on the Hellraiser collection based on a style of drawing I was doing at the time. Integrating the spontaneous sketching into a crafted object through 3D data was an interesting design journey.

To quote Alberto Alessi "harsh and metropolitan, an interesting contrast to his (Karim Rashid's) usual soft and rounded language, as soon as I saw them, I spontaneously called them Hellraiser".

Client: Alessi
Designed at: Karim Rashid Inc.